Dubai has appointed London public relations group Finsbury to handle its financial communications strategy as the city state seeks to head off negative media coverage of its troubled economy.
Finsbury, part of WPP Group, will handle the emirate’s global financial communications at a time when the financial crisis is hitting its globalised economy hard.
“Finsbury will have a global mandate with a focus on the City of London,” said Dubai’s department of finance. “They are there to explain to stakeholders the new financial strategy of Dubai.”
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