Support act a welcome start

Since Nasser al Shaikh exited stage left from Dubai’s Department of Finance in May, the market has been waiting for his successor to emerge from the wings to face a potentially hostile audience.

Abdul Rahman al Saleh, Dubai’s new finance chief, walked into the spotlight yesterday, complete with a carefully crafted script, as the government revealed its new fund that will manage the proceeds of a US$20 billion (Dh73.46bn) bond programme.

The news was dispatched to the media complete with a video interview and accompanying transcript, courtesy of the recently appointed public relations company Brunswick.