There have been no advertisements to announce the opening of Hyperstar, Iran’s first international-style hypermarket.
Yet word of mouth has quickly made the store into a top development in Tehran, because Hyperstar is heavily associated with Carrefour, the French retailer.
The store was supposed to be branded as Carrefour – the world’s second largest retailer – and not Hyperstar, a new brand of Carrefour’s franchisee in the Middle East: the Dubai-based Majid al-Futtaim (MAF).
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