Wednesday 16 December 2009

Public relations machine spins out of control

Dubai went to sleep last Monday night in roughly the same shape it did on the night of November 24 – assured that the troublesome US$3.5 billion (Db12.85bn) Nakheel sukuk would be repaid on time, but with questions still to be answered about its remaining debts.

So that was a lot of fuss about nothing then, wasn’t it? In the 20 intervening days, global markets briefly convulsed immediately after the standstill request, regional markets took a bigger hit over a longer period, and Dubai found itself for a short time compared with Iceland and Argentina as economies that had let their financial situation get out of hand, to the extent that their standing in the world took a serious knock.

In the course of the global crisis, much has been written about “moral hazard”, but there is an equally serious danger out there too: reputational hazard. Dubai has run the gauntlet of reputational hazard these past 20 days.

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