Wednesday 8 June 2011

» Coding and Decoding The Message of Islamic Finance alifarabia

Mass Media is the medium that carries the message to the masses and is responsible for controlling our conclusions.

I’d like to dissect the above quote and see how the “transmission of message” is being coded and decoded by the Western Media with respect to the Halal industry and Islamic finance.

Neither the Halal industry nor Islamic finance is time sensitive, hence, western/conventional media business editors often ‘bump’ Halal/Islamic stories for another day, regard them as insignificant or used only during “dry” periods – as they call it.

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