Saturday 12 November 2011

Emirates: Dubai airline’s bid to be biggest takes off - FT.com

Far from a straightforward task: Emirates faces increased competition from local carriers as well as pressure on margins
It started out with a stipend of $10m from Dubai’s ruler in 1985. Now, Emirates, one of the fastest-growing airlines in the world, is knocking on the door of global domination.

Other airlines fret about projections that Emirates is on track to become the largest long-haul carrier by 2015, as its relentless growth in passenger numbers continues to underpin Dubai’s recovery after its damaging property crash in 2008.

Over the past five years, the airline has tripled capacity and revenues, and is set for a 9 per cent increase in capacity through 2015, says a recent report by Boston Consulting Group.


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