Saturday 28 January 2012

Online ad spending held back by 'fear factor' - The National

Online is on the rise in the Arab world - but for the advertisers who decide the fortunes of digital-media outlets, a "fear factor" still prevails.

Dozens of online media platforms have sprung up in the Arab world, as consumers turn to the Web for news, entertainment and social interactions.

Yet advertising dollars have not kept pace with this mass migration to digital.

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