Emirates Airline is slashing up to 30 per cent off the cost of its flights in a three-day seat sale that started yesterday. The carrier is adding routes all over the world this year and takes delivery of an A380 superjumbo every month.
Grabbing market share in the teeth of a global economic slowdown is not going to be easy, especially for the legacy airlines whose fleets operate at higher cost levels. A380 aircraft cost around 20 per cent less to fly per passenger and are often full because they offer a superior flight experience.
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