Jim O'Neill is noticeably protective of what he calls his "creation" - the concept of the Bric economies of Brazil, Russia, India and China as the driving force for global economic growth.
Since he came out with the idea in 2001, some economists have questioned the basic principle, arguing that these countries' similarities are less important than their differences. Others suggested that he left out obvious potential Bric candidates such as Turkey and South Africa.
Some critics said the concept was merely a mechanism for relentless exploitation of developing countries.
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