Saturday 28 April 2012

Primark case has an effect on brand UAE - The National

China has a reputation as a global knock-off capital for everything under the sun. So too does the Philippines. And in Nepal, backstreets are filled with tiny shops and hidden stalls selling "Southface" parkas and "Rollex" watches.

Dubai is supposed to offer a different experience. Luxury brands and experiences draw shoppers from around the world. Authenticity should never be in doubt.

This week's revelations that a well-known European brand of clothing stores, Primark, is being ripped off in the emirate should be a call to action. There are a host of legal and practical reasons for stern enforcement, not the least of which is the need to protect the emirate's reputation as a place for retail quality.

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