Monday 13 August 2012

Local telecoms firms need to be smarter about sales - The National

You would not think Etisalat is one of the UAE's flagship companies when taking a casual stroll through Dubai's Ibn Battuta Mall.

The telecommunications company, the largest in the UAE, has just opened a store in the ornately decorated shopping centre, itself one of the biggest in its field.

But the shop doesn't quite reflect the might of Etisalat, which last year reported revenues of Dh32.2 billion (US$8.76bn).

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