Wednesday 12 September 2012

Samsung Egypt deal shows regional push | beyondbrics

Gallons of ink have been spilled on the outlook for Samsung Electronics’ position in the US, after last month’s California court defeat to Apple.

But the technology giant is paying growing attention to the emerging consumer markets of the Middle East and Africa – as shown by its announcement this week of a new factory in Egypt, its first in the region.

Cairo has been on a charm offensive this year to boost its reputation as a secure destination for long-term investment, after the turmoil of last year’s revolution.

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