Sunday 21 October 2012

How ‘social’ was GITEX 2012? | Middle East Public Relations | Spot On PR | Communications | Marketing | Media | Social Media

The Middle East’s largest technology trade show, GITEX, took place at Dubai World Trade Centre last week, bringing an estimated 3,500 exhibitors from around the world together with more than 100,000 businessmen and IT professionals (estimates vary). That’s equivalent to about 20,000 visitors per day, plus more than 10,000 company representatives on stands each of the five days of the exhibition, and we can assume nearly all were carrying some kind of smart connected device. So, with all that connectivity, one might expect GITEX to have dominated social media conversations.

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