Wednesday 12 December 2012

JLR and Saudi Arabia: Desert rovers | The Economist

IT HAS been a busy time for Jaguar Land Rover (JLR). In the past three months the British-based but Indian-owned luxury carmaker has launched the all-new Jaguar F-Type sports car, a radically redesigned Range Rover SUV (pictured) and the Jaguar XFR-S, a high-performance sedan. It has started work on a new assembly plant in China with its local partner, Chery. And now it has signed an agreement with Saudi Arabia to look into building factories there to make parts, and perhaps finished cars.

For JLR the main attraction of the desert kingdom is aluminium. The company is a pioneer in using the lightweight metal in place of steel in its cars. With the new Range Rover it has gone all the way, replacing the traditional steel structural parts with an all-aluminium monocoque body, making it 40% lighter than the previous model.

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