Monday 20 May 2013

El Sewedy shows how Egyptian companies can beat the odds - FT.com

"For decades, one Egyptian company slowly built up its brand and bucked the odds, exporting its products across the world and growing while contemporaries languished.
Now El Sewedy Electrometer, a maker of sophisticated consumer and commercial electrical power metering technologies, is about to undertake its biggest challenge yet: making a play for the US market after successfully establishing itself in Africa, Asia, Europe and Latin America.
“The US market is huge and they are taking the smart metering as a policy and a strategy,” says Khaled Fouad Homssi, chief executive."

'via Blog this'

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