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It’s likely you won’t even have heard of it, let alone tried it. The world’s biggest-selling brands of spirits come from emerging markets – but they face increasing international competition, according to new research.
Six of the 10 biggest-selling brands and eight of the 10 fastest-growing brands are based in the developing world, figures from market intelligence specialists International Wine & Spirit Research show. But this isn’t international success: sales are overwhelmingly dominated by home markets.
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