New boss is making his mark at the DIFC - The National

New boss is making his mark at the DIFC - The National:

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Jeff Singer, the chief executive of the DIFC, believes the personal touch will be important in winning new business. Satish Kumar / The National

It's hard to pin Jeff Singer down these days. Earlier this week he jetted in on the red-eye from the United States to Dubai, made his first formal presentation to the media as chief executive of the Dubai International Financial Centre Authority and was immediately off again to the airport to do what he regards as the core of his job: winning new business for the DIFC.

"I've got a lot of business development meetings on," he says in a phone call on his way to the airport. "That's the goal, developing DIFC. I don't often travel just to conferences or to be a speaker. The trip has to be about one-to-one meetings with potential partners. The personal touch always helps."

The personal touch has been much in evidence during his five years in the UAE"

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