Tuesday 25 February 2014

Tesco and mid-market brands capture hearts and minds in UAE | The National

Tesco and mid-market brands capture hearts and minds in UAE | The National:



"The UAE’s luxury malls may have captured the headlines in 2013, but it is the middle-market sector and affordable clothing outlets that have been growing fastest.



F&F, the budget clothing line of the British supermarket chain Tesco, will open its latest store in Al Hamra mall in Ras Al Khaimah today, with a further three stores, all in Abu Dhabi – World Trade Center Mall, Bawabat Al Sharq Mall and Dalma Mall – to open before June.



“We open in RAK tomorrow and we opened in Khalidya Mall on 11 February, top line sales are about 12 per cent ahead of plan right now,” said Troy Zunckel, the general manager at F&F."



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