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Monday, 10 April 2017

Middle East airline brand values nosedive, but banks a source of greater wealth | The National

Middle East airline brand values nosedive, but banks a source of greater wealth | The National:

"The value of many of the UAE’s bank brands increased substantially in 2016, but airline brand values ran into headwinds as a result of worsening revenue forecasts, according to the consultancy Brand Finance.

In the brand valuation specialist’s annual Middle East 50 report Emirates was deposed from its top spot for the first time since the ranking began in 2010. Its brand was valued at US$6.08 billion, placing it second behind Saudi Arabian telecoms operator STC, whose brand was valued at $6.22bn.


Qatar Airways was the company within the ranking which experienced the steepest decline in brand value – dropping by 38 per cent to almost $2.17bn.

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