ABank rebranded Alternatif Bank; five-year goals are set:
"Turkey’s ABank, which became a 100% subsidiary of Qatar’s Commercial Bank in end-2016, has acquired a new brand identity and will continue its operations as Alternatif Bank. A gala dinner was held at the Four Seasons Bosphorus in Istanbul on March 6 as part of the corporate rebranding, which was attended among other dignitaries by Turkish Minister of Economy Nihat Zeybekçi, Commercial Bank managing director Omar Hussain Ibrahim Alfardan, Commercial Bank and Alternatif Bank directors and Group CEO Joseph Abraham. On March 6, the corporate rebranding was deployed at all the 53 Alternatif branches across Turkey. A new commercial created for the rebranding was showcased during the gala dinner, which highlights “Alternatif Bank’s role in transforming a small business into a large company.” "
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