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Friday 12 February 2010
Another News Corp tie-up for ADMC
Behind all the flash bulbs and sobbing -- yes, I heard at least one journalist let out a star-struck wail at the sight of Shahrukh Khan descending from the podium -- at yesterday's premiere of My Name is Khan at Emirates Palace was a quiet little business story. The film is being distributed through a partnership of Fox Star Studios, a joint venture between India's Star TV and News Corp, and Imagenation Abu Dhabi, a wholly owned subsidiary of Abu Dhabi Media Company, which also owns and publishes The National.
It marks the second time in less than a year that ADMC has partnered with a News Corp subsidiary. The first was the launch of the National Geographic Abu Dhabi channel, a partnership between ADMC's television arm and National Geographic Channels International, a joint venture between the National Geographic Society and News Corp.
It's certainly hard to swing a cat these days in the media world without hitting something owned by News Corp, but there may me more to the story that that. Rupert Murdoch is co-chairing the Abu Dhabi Media Summit in March, which ADMC is sponsoring. If more of these partnerships happen to emerge from that conference, this reporter -- who, I have to emphasize, has no inside knowledge of any of this -- won't be surprised.END
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