Coke vs Pepsi in EMs: different strategies, same gloom | beyondbrics:
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By Luke Smolinski and Pan Kwan Yuk
Coca-Cola and Pepsi are known for their cheery attitudes to the world. A list of their slogans include: “open happiness”; “life tastes good”; “the best drink created worldwide”.
But these days, life is tasting a lot less sweet for the two drinks giants as both struggle with waning growth in key emerging markets.
Muhtar Kent, Coca-Cola’s chief executive, set the tone during the company’s third quarter earnings call with analysts on Tuesday:"
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