The Middle East is fertile ground for business education. With strong employment, a number of booming sectors and robust economic growth, European and US business schools alike are clamouring to get a foothold in the region.
“Historically, MBA programmes go where the money is,” says Peter Rodriguez, dean for international affairs at the Darden School of Business at the University of Virginia. “It’s apparent that the Middle East is the site of tomorrow’s economy and will be a strong financial centre in the years to come. People are trying to get ahead of the curve.”
Establishing overseas programmes and partnerships in the Middle East can help schools raise their international profile, build relationships, recruit top teachers and attract new students.
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