For every tale of rags to riches in the Emirates, there are few millionaires today who can truly say they started at rock bottom. Yusuffali MA is one of them.
At the age of 15, in the early 1970s, he travelled from his south India home with only the money in his pocket and a single suitcase.
More than 30 years later, the managing director of Emke Group has built a retail empire through the LuLu brand, with a reported turnover of $2.2 billion (Dh8.07bn) last year. And he loves to tell his story.
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