The phrase "Egyptian cotton" conjures up an image of a soft, luxurious fabric made of a raw material that has traditionally been recognised as the best in the world.
The long and extra-long staples or fibres of the cotton give it strength and durability that allow it to be spun into very fine yarns used to make premium fabrics. Its only competition comes from Pima cotton in the US.
The material is so inextricably linked with the idea of luxury that plush hotels in the west cite "Egyptian cotton sheets" in their promotional material as one of the pleasures on offer to their discerning guests.
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