When public relations executives reflect on the way Dubai has handled its communications strategy over the past two weeks, they grimace before the adjectives fly thick and fast.
“Shambles” and “disaster” are common criticisms, along with agreement that the handling of the announcement that Dubai World was seeking a standstill agreement with creditors exacerbated market reaction, triggered uncertainty and caused untold damage to the reputation of the Gulf’s business hub.
The mistakes made would be part of “a fool’s guide of what not to do when announcing something of this level of importance”, says one PR executive.
No comments:
Post a Comment