As the racing cars of the Scuderia Toro Rosso Formula One team scream around the Grand Prix track in Barcelona today, spectators will see a name on the nose cone that is gaining a reputation among the UAE's super-rich.
Falcon Private Bank, a Swiss lender fully owned by Abu Dhabi's Aabar Investments, has signed a sponsorship agreement with the team which will see its name emblazoned on the racing livery of the team's cars and drivers until at least the end of the current season.
"The Falcon Private Bank sponsor logo will be visible on the Swiss driver Sebastien Buemi's and Spanish driver Jaime Alguersuari's … car fronts, as well as both the front wing right and left end-plates during the 2011 season," the bank said, without disclosing how much had been paid for the sponsorship.
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