- Image Credit: Gulf News
Dubai: All those messages local and international banks have been plastering on billboards and streaming over the net and mobile phones are having an impact on their intended audience.
Emirati teens and their counterparts in Saudi Arabia are pretty clued in on what they expect from their banks and how they intend to go about getting it, according to a new regional survey.
Not just that, Islamic banking services and products are much preferred by this demographic, with UAE teens more inclined than those in Saudi Arabia, said the survey conducted by AMRB in association with TRU, both part of the Kantar Group.
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