The Government's plan to allow the public the freedom to choose between phone operators by the year's end is both an opportunity and threat for Etisalat.
The phone company has been losing market share to its rival du over the past year, which has hit its earnings.
On Monday, it posted a 15 per cent decline in second-quarter profit, missing expectations. Not all of the earnings news was bad, however: the company saw a slight increase in mobile subscribers. But as the bigger of the two players in the market, Etisalat may have more to lose from increased competition in the fixed-line broadband and phone market than du, which has been largely confined to operating in Dubai's newer master-planned property developments.
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