They did it before and had their fingers burnt. Who can forget the ignominious retreat from France by Marks & Spencer, which 11 years ago had to lower the Union Jack on its European stores.
But now British retailers are pushing overseas again and the Middle East is one of their priority markets.
Faced with low growth or even no growth at home, they are looking overseas to counter the chill on the British high street. Familiar brands like M&S have been taken to heart by the local Gulf communities: the company sold 160,000 bras in the region last year, a 74 per cent increase on 2010.
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