Last week I had an interesting meeting with the chief executive of a financial company who told me about an upcoming project - an annual fund-raising initiative to give back to Abu Dhabi. It is the company's first initiative of this sort.
I was excited to hear him utter these words. It is true that the UAE is a pioneer when it comes to the amount of money raised for various charitable causes; however, to see organisations willing to shift their focus away from making profit for a while to actually making a difference in society is always marvellous, no matter how many times we hear about such initiatives.
The chief executive wants to involve his staff in this humanitarian project by encouraging them to donate so that they too feel that they have made a difference in society. He did not want just to donate a large sum, but rather to make sure that the money was given to a humanitarian organisation that helped special-needs children in Abu Dhabi.
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