Ross Bradley welcomes a delegation of aerospace suppliers in from the blistering heat of the Arabian desert and cools them down with some refreshingly candid advice.
"You are too expensive. Please take this message back. We will not put up with prices we are paying today. Unaffordable."
The welcome speech may not always be soothing to the ear but industry visitors keep flocking to the remote oasis town of Al Ain in the United Arab Emirates to see one of the world's newest and best-equipped aerospace factories.
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