For what seems like ages, the punchline to introductory remarks at every other Asian themed business conference has been: “They used to say ‘Go west, young man’ – today, that should be ‘Go east!’” (Guffaws all round).
Now, Asian-based asset manager Eastspring Investments is turning the cliche around again by, er, going west and launching an institutional sales push in the US – a move that could be repeated by other regional fund groups looking to drum up business in developed markets.
The company, part of UK-based life assurer Prudential, has hired a couple of senior sales people to open a US office, which means criss-crossing the country to land allocations from large institutional investors such as pension funds, other insurance companies, family offices and endowments.
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