Dubai made its second case to the organisers of the World Expo committee on Tuesday, with three more presentations to go before a final decision in made in November 2013 as to who will play host to the World Fair or Universal Expo in 2020.
The prize of holding the Expo is worth between 35 and 45 million visitors, an influx of of thousands of new businesses prior to and during the expo, representation at the fair from over 150 plus countries, and potentially billions of dollars in new economic activity.
Add the PR value of being showcased to the world for a lengthy period of six months, and the legacy of massive infrastructure projects to facilitate a World Fair and it is not hard to understand why the number of bidders has risen to an all time high of five (three has been the norm at this stage), and why emerging economies keen to showcase themselves to the world, particularly from the East, have dominated recent bids.
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