After decades of relying on fossil fuels to build their cities in the desert, some oil and gas rich nations of the Gulf are now turning skywards to the sun to meet future energy demands.
Ambitious multi-billion-dollar projects to harness the power of the region's year-round blazing sun have already been announced by Saudi Arabia, Qatar and the UAE.
Global energy summits are being held in the region's desert capitals while whole communities, research institutes and businesses devoted to the production, promotion and application of renewable energy are being built.
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