The Dubai Summer Surprises (DSS) festival this year was the best ever for Majid Al Futtaim Properties, the biggest operator of shopping malls in the UAE.
A booming tourism market, growing consumer confidence and a number of mall events meant 10 per cent more people walked through the doors of Mall of the Emirates, Deira City Centre and Mirdif City Centre, which Majid Al Futtaim (Maf) operates, during the month-long festival. DSS ran from June 14 until July 14 this year.
"It was one of the greatest months that we have ever had, especially compared to last year and the previous month," said Fuad Sharaf, the senior asset director for Maf Properties. "When you talk about Dubai as a city, I would say it's the city of excellence from all aspects."
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