In the Middle East if you want to sell something then adding the tag ‘Islamic’ gets you half way there. However, for financial investments you still have to prove your case in terms of total returns that benefit the investor.
Can that really be said of Islamic sukuk in the current market? HSBC must think so because it has just begun marketing a collection of more than a hundred Islamic sukuk to its retail banking clients with the offer of expert advice from the ubiquitous relationshp manager aka bank salesperson.
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