Ten years ago, private bankers and overseas executives who had business meetings in Saudi Arabia would plan their itinerary in such a way that they would spend the minimum possible time in the Kingdom, allocating the better part of their Gulf tour to the more fashionable and cosmopolitan Dubai, which served as their base station. Today, the same executives, if they are still left in business, would like to spend as much time in the Kingdom as they can, exploring the huge opportunities that the Saudi market holds out, although a stay in Dubai continues to be as glamorous as ever.
In fact, Saudi Arabia is now the toast of every business gathering that has a focus on the Middle East. Report after report is putting the Kingdom in the top slot in terms of growth potential, business confidence, domestic demand, favourable demographics, retail dynamics, infrastructure development, construction boom, and imaginably every activity that has a bearing on economic progress. The Kingdom is being increasingly looked at as a potential game changer.
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