So, Qatar Airways will appear as the main logo on FC Barcelona’s shirts from next year, replacing the Qatar Foundation.
That means Doha’s state-run carrier will go head-to-head with Dubai’s Emirates, which sponsors Arsenal, and Abu Dhabi’s Etihad, which sponsors Manchester City, in yet another battle ground for regional aviation supremacy: football sponsorship.
Getting agreement to plaster Qatar Airways across Barcelona’s high-profile shirts is a financial coup for the airline, as Qatar’s abundant gas dollars entice Barça to overturn its historic eschewing of corporate sponsorship.
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