Will 2013 be the year in which EM multinationals become the real role models of the global marketplace? The authors of Emerging Markets Rule certainly think so. They say leading EM companies will inspire their peers around the world with alternative ways of doing business.
“What began as a necessity – a kind of guerilla warfare against the corporate superpowers – has now evolved into best practices and is on its way to becoming what everyone needs to know,” write the authors, Mauro Guillen and Esteban Garcia-Canal, management professors at Wharton Business Shool and the University of Oviedo in Spain, respectively. “Simply put, down is up. The weak have become the strong.”
Among others, the authors cite Haier of China, which became the world’s biggest appliance manufacturer in less than 30 years, Orascom of Egypt, which has made itself a $5bn telecome provider by running operations in countries like Bangladesh, Congo and North Korea, and Bimbo of Mexico, the world’s biggest baker. How have they done it?
bb review: Emerging Markets Rule, by Mauro Guillen and Esteban Garcia-Canal | beyondbrics
No comments:
Post a Comment