"It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand worth its salt should be paying attention to their relationship with Muslim consumers.
In majority-Muslim nations, this is the month when advertisers spend the lion’s share of their marketing budget. But brands are increasingly waking up to the opportunity to engage with minority Muslim populations too, after all consumption rises during Ramadan right across the world’s Muslim communities.
During the recession advertising spend fell and then flatlined during the Arab spring, due to uncertainty over consumer confidence. But recently, there appears to be an upturn."
'via Blog this'
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