"Foreign online retailers have been actively developing the Russian market. Notably, the world's leading online auction, eBay.com, made its website available in Russian in April 2013, in time to coincide with an advertising campaign on TV. According to an eBay source, the moves were all a part of a carefully weighed campaign to capture the Russian market.
Foreign online stores have surged in popularity on the back of appealing prices and a wide choice of goods, information available to Data Insight suggests. According to the agency, in 2012, Russians put through 5–8 million cross-border purchases for their personal use; these sales were worth roughly $1.3 billion, corresponding to 16 percent of total tangible product sales and up approximately 50 percent from the previous year."
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