Big Western beer brewers in decline on Russia’s market | Russia Beyond The Headlines

Big Western beer brewers in decline on Russia’s market | Russia Beyond The Headlines:

"

The reduction of the beer market in Russia did not begin yesterday. The new anti-alcohol
campaign is just one of the causes of this phenomenon, and it is certainly
not the main one. Source: RIA Novosti

“Foreign beer in Russia is, for some reason, quickly becoming like local beer,” says Investcafe analyst Igor Arnautov. This metamorphosis should not come as a surprise, however: Major foreign producers bought out Russia’s main breweries a long time ago and are now producing the most popular foreign brands in Russia. Real imports account for only 2.5 percent of the market (8.4 billion ounces per year).
Beer giants are complaining about the sharp decline in sales in Russia this year—by 10 percent in the first nine months of the year. The Union of Russian Brewers expects the market to continue to contract, at least until the end of 2014. The fact is that, as of January 1, 2014, they are planning to abandon the production of beer in plastic bottles of more than 2.5 liters and of strong beer (more than 6 percent alcohol content) in bottles larger than two liters."

'via Blog this'