National Bank of Abu Dhabi chief wants to awaken sleeping giant | The National

National Bank of Abu Dhabi chief wants to awaken sleeping giant | The National:

"National Bank of Abu Dhabi is planning a major push to boost its branch business in a bid to catapult the lender to the top ranks of retail banking.

That would involve “significant” investments to rebrand its branches and offer better e-banking services to its customers in the UAE over the next two years, said the chief executive Alex Thursby in an interview yesterday.

“We really want to assert ourselves in the retail space in the next three to four years,” he said. “We’re a good player but we’re not an outstanding player. We’re number five. I want to be higher than that. I think we can do a better job in the Arab expatriate segment. I think we can do a better job in the UAE national segment and I think to an extent the non-resident Indian segment.”"

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