Boeing’s Slow-Selling Jumbo Jet Buoyed on Talks With Emirates - Bloomberg

Boeing’s Slow-Selling Jumbo Jet Buoyed on Talks With Emirates - Bloomberg:



"Boeing Co. is talking to Emirates, the world’s biggest operator of the Airbus A380 superjumbo, about a potential sale of its rival 747-8, in what would be a major boost for a program that’s struggled to gain customers.



Emirates’ need for better fuel burn on its largest jets has opened a window of opportunity for Boeing, which has begun discussions about the 747-8, said John Wojick, senior vice president for sales and marketing at the Chicago-based manufacturer’s commercial airplane unit.



While neither the A380 nor the 747-8 are major commercial hits, sales of the Boeing model have been particularly lackluster, forcing the manufacturer to slash production rates. Emirates is the biggest buyer of the A380 and Boeing’s popular 777, the largest twin-engine aircraft available, and the carrier has pushed Airbus to put more efficient engines on its A380."



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