Wednesday 20 August 2014

Putin Turns Poles Into Cider Lovers Amid Russia Food Ban - Bloomberg

Putin Turns Poles Into Cider Lovers Amid Russia Food Ban - Bloomberg:



"When Tomasz Porowski helped pioneer branded Polish apple cider three years ago, the beverage barely registered in a nation of beer and vodka drinkers.



Today his company, Cydr Ignacow, is helping the nation spite Vladimir Putin’s ban on apple imports.



Faced with losing the country’s largest market -- as much as 677,000 metric tons in apples meant for Russia and more than half of last year’s shipments -- some of the nation’s biggest newspapers are urging citizens to eat more fruit and drink more cider. Poland is the world’s top apple exporter and growers are among the most affected by Russia’s ban on an array of food products from the European Union, U.S. and other countries that supported sanctions against it over the conflict in Ukraine."



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