Thursday 25 September 2014

Sushi Bubble Pops for Moscow Middle Class as Ruble Drops - Bloomberg

Sushi Bubble Pops for Moscow Middle Class as Ruble Drops - Bloomberg:



"Vladimir Putin’s first decade in power came to be known in Moscow as the “sushi years,” so totally had raw fish become a dining staple for the rising consumer class in his capital.



The sushi bubble is deflating now, hastened by the plunge in the ruble and the trade war triggered by Putin’s intervention in Ukraine that has foodies complaining about substitutes from as far away as Chile.



“The black swan event for our industry has been the confrontation with the West,” Rostislav Ordovsky-Tanaevsky Blanco, founder and chairman of OAO Rosinter, Russia’s largest restaurant holding company, said in an interview. “It’s hit costs on the foods that we had imported from Europe and the U.S., and the full effects have yet to be felt.”"



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