Wednesday 7 October 2015

The ‘Billionaire’ Entrepreneur Behind Iran’s Super Mall - Bloomberg Business

The ‘Billionaire’ Entrepreneur Behind Iran’s Super Mall - Bloomberg Business:

"Despite being hobbled by sanctions, Iran is in the midst of a shopping mall boom. Several modern shopping malls, some of them just catering for luxury brands, have opened in the capital, Tehran, in the past few years. Several more are currently under construction — with the biggest concentration being in the city’s well-heeled, tree-lined northern neighborhoods.
Yet none of those in the capital can match the size and ambition of the Isfahan City Centre shopping mall on the outskirts of Iran's fabled historic city and former capital.
The man who built it, Masoud Sarrami, says it is the largest shopping mall in the Middle East after the Dubai Mall, in the United Arab Emirates. It contains a university, a museum, an indoor theme park and a wedding centre, with which Sarrami hopes to combat divorce rates in Iran. When completed in 2016, Sarrami expects Isfahan City Centre will also be surrounded by a five-star hotel, a healthcare “city” and a financial district."



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