Emaar brand faces uphill battle after The Address Downtown Dubai fire | The National:
"The New Year’s Eve fire at The Address Downtown Dubai hotel has left its owner, Emaar Properties, with a task ahead to avoid any damage to its brand that might follow the negative publicity it generated worldwide.
Dubai itself, though receiving widespread praise locally for the manner in which the civil authorities dealt with the blaze, also has negative coverage to counter after the skyscraper blaze, even if some of it may have been unwarranted.
“This is an accident that happened and an investigation needs to play its role, but there has been a lot of speculative sensationalisation by the media,” said Gaurav Sinha, the founder and head of Insignia Worldwide, a brand consultant specialising in tourism."
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