Future of Airbus A380 said to hinge on Emirates order | GulfNews.com:
"Airbus is working on vital sales campaigns aimed at extending the life of its flagship A380 superjumbo, with outgoing marketing chief John Leahy seeking to secure orders by the Dubai Air Show in November, people familiar with the matter said. Key to the push is a requirement for 20 jets worth $8.7 billion (Dh31.96 billion) at leading A380 customer Emirates, with follow-on orders from British Airways owner IAG SA, Japan’s ANA Holdings Inc. and Thai Airways International PCL also in the mix, according to the people, who asked not to be named as the talks are private. Airbus may not feel that it can proceed with the smaller sales, likely to be for five to 10 planes apiece, without the Emirates deal to bolster the program, the people said. In the absence of new orders the company is set to pare output to less than one A380 a month, most likely sounding the death knell for the jet amid a dwindling backlog, and could detail the envisaged cut in an earnings update this week, they said."
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